Our research commenced with a comprehensive sector audit, scrutinising the competition to uncover opportunities aligned with Whoppit’s unique offerings and strengths. This exploration enabled us to identify a strong brand positioning. Additionally, we delved into user data from existing clients, aiming to understand their behaviours and profiles more intricately. This thorough analysis allowed us to construct a detailed target audience profile and positioning, crucial for shaping Whoppit’s brand strategy and ensuring it resonates effectively with its intended market.
During the exploration phase for Whoppit, we distinguished the brand as a disruptor in the market.
Recognising that competitors focused primarily on technology as a talent source, Whoppit aimed to use its tech to alleviate the tiresome elements of hiring, thereby enhancing human connections. This insight led to the brand expression “What you wished hiring was,” a mantra reflecting a more humanised, less administrative, recruitment process.
Our brand identity centred on this philosophy, utilising abstract graphics to symbolise the seamless blend of function and emotion. This approach not only highlighted the versatile nature of Whoppit’s technology and the hiring process, but also its unique ability to enrich the human aspects of recruitment.
The tone of voice was developed to be calm, helpful, and straight talking. It emphasised simplicity in hiring and resonated with the brand’s ethos of making recruitment more human and less cumbersome.
In the development phase, we refined Whoppit’s identity, transforming abstract shapes into more emotive, illustrative elements. These refined shapes now represented the product’s features, infusing character and storytelling into the brand.
This visual narrative extended across the brand, from 3D shapes and animations to an integrated icon system, ensuring the identity permeated the product itself.
Art direction focused on efficiency and simplicity, juxtaposed with emotive photography to showcase the human benefits of expanding teams or businesses. This approach brought to life the brand’s narrative of technological innovation coupled with human-centric values.
For the brand rollout we delivered an array of elements, including brand guidelines and a suite of print and digital collateral, like social media templates and a revamped website.
The pivotal aspect was revamping the product’s UI and UX. This redesign aimed to make Whoppit a versatile recruitment solution, catering not just to HR professionals but also to small business owners and individuals tasked with hiring.
The updated UI integrated advanced technological features while maintaining a user-friendly interface, ensuring it was approachable and not overwhelming, even for those unfamiliar with such technology.
This holistic approach not only updated Whoppit’s visual representation but also significantly improved the user interaction with the product, reflecting simplicity and ease of use.
